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Improving Your Marketing Mix Successfully

Event Details Establish segmentation and growth priorities that result in winning sales strategies Move beyond elevator pitches to create, communicate and prove compelling B2B value propositions Modernize the sales process to drive differentiated value Create key accounts programs that maximize mutual value with your most important customers Design field sales force, inside sales and indirect channels for strategic advantage CONTENT Apply a strategic mindset to the sales function Establish segmentations and growth priorities that result in winning sales strategies Move beyond elevator pitches: compelling B2B value propositions Participate in a case study Modernize the sales process to drive differentiated value Review leading trends in channels mix and design Design field and inside sales forces for strategic advantage Develop key accounts program for strategic advantage Implement indirect channels for strategic advantage Participate in a case study Bring it all together: the customer-centric sales strategy Participate in a case study Discuss the other 80 percent: implementation issues and insights Engage in expert panel discussion FOR WHOM: Marketing & Sales Personnel TRAINING METHODOLOGY The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties. Phone: 0803 304 5484, Email: info@alphapartnerstrainings.com

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DATE

5th Aug, 2020 - 7th Aug, 2020

LOCATION

Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

TIME

Wed 8:00am-4:00pm

Thur 8:00am-4:00pm

Fri 8:00am-4:00pm

ADDITIONAL INFO

Gate fee (₦): 175,000

Organized by: Alpha Partners

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