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Business Development Essentials Course for Sales and Marketing People

Starts: 8th Sep, 2020

Location: Interactive Online Live

Summary

A Business Development essential skill is a requisite training require for marketers and business developers to meet and supersedes their targets in the shortest possible time. Participants in this course will acquire five Major Competencies: Ability to develop business trendsetter ideas Ability to build market position for the business Ability to initiate, develop and close profitable sales Ability to explore and spot development potentials in existing business relationships Ability to source for and use business intelligence accurately to create grow accurately to create grow Contents Day One Business Development Executive Tools Trendsetter ideas Industry/Market Knowledge Product Knowledge Presentation Skills Maintaining Personal Networks Customer Intimacy Competitive Spirit Knowledge of self Personal Grooming Business Development Executive Commercial Skills Business Lead generation Analyse Opportunities Examines Risk and Potentials Coordinates Marketing Strategy and Reports Overall Results Monitors Competitive Products and Services Analyses and Relays Customer Actions and Reactions Day Two Business Development Executives Sales and Marketing Skills Initiates Sale Process Develops and Manage Relationship Discovers needs Neutralizes/Resolves Objections Closes Sales Effectively Negotiates Deals Retain Accounts Master Time Manage Success Day Three Bid Preparation and Tendering Prepares Contract Bids Skills in Language of Bids and Tendering Drafts, Revises and Perfects Bids Layout and Style Managing the Tendering Process Closes new Business Deals by coordinating requirements Business Development Executive Leadership Skills Builds Relationship Resolve Internal Priorities Business Development Executive Team Dynamics Skills Tracks team members contributions and their accomplishments Communication Skills Face-to-Face On the Phone In writing Using Positive Words Call us. Olusina Lajorin 08033241313, 09026713101

Selling to Difficult (People and Organizations) Course

Starts: 31st Aug, 2020

Location: Interactive Online Live

Summary

business logo Selling to Difficult (People and Organizations) Course By: LCL Coaches Consultants Lagos State, Nigeria 31 Aug - 02 Sep, 2020 3 days NGN 115,000 Venue: Interactive Online Live / On-Site Live in Lagos Event Description Price Details Contact Person Deals / Discounts Facilitator(s) One of the most challenging things to deal with in business is handling difficult customers who are never satisfied and who continue to change the game as the relationship progresses. This type of crazy-making scenario can easily place a salesperson on the defensive, making him or her much less effective in negotiations. Day One Getting Sales What is the secret of successful salespeople and why they are always successful? How successful people sell and how you can learn from them People buy from those the trust, how can you be a very trustful person The three Golden sales Phases and why common sales technique no longer work Do not sell to everyone, the secret is focus on important client What you can do when a relationship with customer no longer work How to get a Meeting and to handle Sales Objections How to get sales meeting in the easiest and most secure way The golden rules for preparing for sales meeting How to be prepared for customer’s objection How to know is not an objection but an excuse and how to deal with it The three steps in identifying the three objections when the buyer doesn’t tell them directly Day Two How to Become a Trustful and Reliable person people want to buy from Your Image sells more than yourself-How to create a reliable image that sells What are the positions, gestures that help you sell? What is the perfect voice to use that sells easier? People buy if they have things in common with you- how to set common ground How a favour to your client can bring more sales than all the sales technique in one place Talk Less and Listen More. The Magic question Techniques in sales How to really listen to your customer to make them feel understood How to formulate the magic question on sales- when to use open questions How to make the buyer be more open and co-operant using the consultative questions What is the role of close question in closing the sales? Day Three How to speak our Customers Language using NLP Technique How to recognize the communication pattern in order to speak the other’ Language How the Rapport help us get closer to our Customers The Concrete step to create a Rapport with our Customers How to become master of persuasion using hypnotic and meta Language Phone: Olusina Lajorin 09026713101, 08033241313, 08071582022

African Brand Development Summit

Starts: 24th Oct, 2020

Location: International Conference Centre

Summary

ABDS is the flagship event bringing together the brightest minds in the fields of Marketing, Branding, Advertising, Media, and Sales Execution.This event aims at positioning African businesses with divergent advantages through the blend of brand management, marketing intelligence, media techniques and sales strategies culled from best global practices and adapted to the African business sphere.This event features first-hand insight by A-list brand owners and builders who, will illustrate what works and otherwise, in real time. It will also be a unique opportunity for brands to showcase, network and collaborate with other brands in a bid to foster strategic leverage and ultimately build African brands for global impact.The summit will have in attendance CEOs, start-ups, brand marketing managers, product innovation managers, MDAs, trade promoters, media professionals,business executives, investors and reps across industries, sectors, and nationalities from the African continent. Highlights Networking B2B/B2C services for brands and businesses Branding best practice exhibitions Phone: 0803 846 4596

Nigerian Pragmatics Association International Conference

Starts: 9th Mar, 2020

Location: Anchor University

Summary

Nigerian Pragmatics Association International Conference is drawn from scholars and students of pragmatics and other areas of language studies, such as cognitive linguistics, sociolinguistics, discourse analysis, applied linguistics, stylistics, anthropology and communication studies. It aims to coordinate and conduct research in pragmatics as a measure to promote the overall interest and goals of the discipline, to encourage and support the publication of scientific works in pragmatics and allied disciplines, to stimulate and develop interests and skills in pragmatics, to generate and dispense knowledge in pragmatics through conferences, seminars, symposia, workshops and other scientific activities, to facilitate the exchange of scientific knowledge and collaboration with professional bodies of similar interest at the local and international levels, to disseminate knowledge and information through journals, websites, social media, newsletters and summer meetings. Tel: +234(0)8033786713; +234(0)8068935472 Email: info@pragmaticsng.org

Sales Leadership Conference

Starts: 6th Mar, 2020

Location: Musical Society of Nigeria, MUSON

Summary

Sales Leadership Conference is a platform where you can learn and network with the best and the brightest experts in the sales industry. Every year, Sales Leadership Conference gathers revenue leaders from across West Africa and Southern Africa to learn new, innovative, creative and optimized techniques to driving the growth of revenue, marketing and sales. It will cover areas like modern thoughts, tactics, methodologies, strategies and ways to drive revenue growth, how to harmonize sales and marketing operations, how to sell high-value deals charging a premium, and what new technologies your competitors are using to drive revenue. Phone: 0907 004 7688

Digital Marketing Training

Starts: 21st Dec, 2019

Location: Office 11, 12, 13, Awedis Shopping Mall, Aradagun, Badagri

Summary

Ojasweb Digital Solution is here to present a great opportunity for people in Badagry and the neighboring communities. This time, you'll learn digital marketing from the "DOERS" and not the "TALKERS". When you learn from the doers, you get to know more and see several live demos showing you how things work and how you too can become a certified digital marketer. This is gonna be very exclussive. Phone: 0806 038 0375

Come learn how to increase your chances of sales and earnings online

Starts: 18th Jan, 2020

Location: Cantagali Limited, 36 Turnbull Road

Summary

Come learn how to increase your sales and productivity and also increase your chances of closing deals faster using the realtor.ng website.

Come learn how to increase your chances of sales and earnings online

Starts: 18th Jan, 2020

Location: Cantagali Limited, 36 Turnbull Road

Summary

Come learn how to increase your sales and productivity and also increase your chances of closing deals faster using the realtor.ng website.

Essential Sales Skills Training

Starts: 30th Mar, 2020

Location: Lagos Learning Centre, 1A Unity Road, Ikeja

Summary

The course takes into consideration delegates' personality, knowledge and background to build on their experience. The challenges of selling in a competitive environment and in tough market conditions are addressed. Delegates are encouraged to develop their individual post course action plan, identifying the key actions that they plan to implement in their job role. Delegates will also have the opportunity to hone their techniques and skills required for high sales performance. The key points are reinforced with syndicate and practical exercises to ensure that they are seen in the context of each delegate’s own business or industry. For Salespersons desiring to improve their “go-getter” skills and meet or even exceed their sales quota in a competitive market environment. Dr. Gosim Martin, Director of Program +2348034963464

Essential Sales Skills Training

Starts: 30th Mar, 2020

Location: Lagos Learning Centre, 1A Unity Road, Ikeja

Summary

The course takes into consideration delegates' personality, knowledge and background to build on their experience. The challenges of selling in a competitive environment and in tough market conditions are addressed. Delegates are encouraged to develop their individual post course action plan, identifying the key actions that they plan to implement in their job role. Delegates will also have the opportunity to hone their techniques and skills required for high sales performance. The key points are reinforced with syndicate and practical exercises to ensure that they are seen in the context of each delegate’s own business or industry. For Salespersons desiring to improve their “go-getter” skills and meet or even exceed their sales quota in a competitive market environment. Dr. Gosim Martin, Director of Program +2348034963464

Advanced Marketing for Today’s Business Course

Starts: 10th Sep, 2019

Location: Lagos

Summary

Advanced Marketing builds on the principles and concepts taught in Marketing Principles. Participants assume a managerial perspective in applying economic principles in marketing, analyzing operations needs, examining distribution and financial alternatives, managing marketing information, pricing products and services, developing product/service planning strategies, promoting products and services, purchasing, and professional sales. This course also deals with global marketing in that participants analyze marketing strategies employed in developed countries. versus those employed in other countries. Course Outline Conceiving, Developing, and Managing Products The importance of new products and why new products fail Cost-Based Pricing Vs. Demand-Based Pricing Techniques To analyze sales-based, profit-based, and status quo-based pricing objectives, and to describe the role of a broad price policy Developing a Target Market Strategy To explain and contrast undifferentiated marketing (mass marketing), concentrated marketing, and differentiated marketing (multiple segmentation) To discuss the special considerations in the marketing of services To distinguish between nonprofit and profit-oriented marketing Global Marketing and Advertising Factors that Affect International Sales Promotion phone: +2348023194131

Succeeding in the Management of Sales Outlets Course

Starts: 21st Oct, 2019

Location: 5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village

Summary

Succeeding in the Management of Sales Outlets Course Day One Filling Orders Handling from wholesalers and distributors Monitoring distributors stocks Merchandising Merchandising at retail, wholesale and distribution points Careful handling of stocks Outlet merchandising Stock arrangement and sequencing. Monitoring Promoters and key salesmen Monitoring financial health of distributors Updating wholesalers and retailers list Market Intelligence Competitor launches Price changes Promotional activities New marketing initiatives Promotions Communicating promotions Coordinating and synchronizing business schemes Field sales operations. Sales Reports Generation and analysis of sales reports. Day Two Salespersons Competence Self motivation Relationship management techniques Product knowledge Market knowledge Conversational skills Negotiation skills Objections handling skills Sales closing skills Time disciplined. phone: 08033019120

Mastering the Art of PR and Media Course

Starts: 23rd Oct, 2019

Location: Lagos Airport Hotel

Summary

Why Attend Public Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals, acquire verbal and written communication techniques, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. Course Methodology The course is designed to be interactive and participatory, and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer, group exercises, roundtable discussions, video clips, case studies and debriefing. Course Objectives By the end of the course, participants will be able to: Analyze and assess the latest PR concepts and strategies in a variety of contexts Appraise certain PR techniques and approaches appropriately in order to link them to the working environment Demonstrate key PR skills relating to verbal and written communication as well as editorial, layout and production techniques Apply the main media skills in PR Prepare, present and deliver effective oral messages in public Use their PR skills as promotional tools Target Audience Public relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration. Managers and employees involved in media activities will also benefit from this course. Target Competencies Verbal and non verbal communication Presentation skills Influencing Time management Evaluating Decision making Course Outline PR concepts Criteria for successful PR PR tools Definition, roles and situations Qualities for successful PR staff PR and communication skills Importance of communication in PR The PR officer as communicator Exchange of messages Models of communication process Overcoming communication barriers Importance of body language in PR activities Definition of effective writing Use of clear language Writing memos, letters Preparing colorful newsletters Designing and preparing attractive brochures PR responsibilities Corporate image identity and reputation Benefits of an effective corporate image Internal and external spheres Forming a corporate image on the spheres PR and the media Definition of media Types of media Recorded and live interviews Behavior during media interviews PR and the media: the tools Press conferences Preparing press kits Preparing press releases Dealing with the media Building good relations with the media Dealing with the press during times of crisis Presentation skills and delivering a speech Key characteristics of dynamic speakers Importance of preparation Selecting a topic and purpose Analyzing the audience Rehearsing the speech Public speaking anxiety Verbal characteristics and eye contact The PR promotional role Decision making process of consumers Corporate community involvement Marketing PR (MPR) PR role in marketing Sponsorship and promotions Organizing different exhibitions our contact 08035062583

MY SKIN AS MY NEXT OF KIN

Starts: 8th Sep, 2019

Location: OSTRA HOTEL, ALAUSA IKEJA LAGOS.

Summary

LIFE CHANGING GROUP specially invite every woman in Business, Trade, CEO and Industry execs. Who wants to grow, network, maximize productivity and partner with Top brands in the industry to her event Tagged: MY SKIN AS MY NEXT OF KIN HIGHLIGHTS: * TIPS TO DRESSING POISE AND WITH CHARISMA * HOW TO MAXIMIZE PRODUCTIVITY AT THE HOME FRONT * WHY BE A BILLBOARD WHEN YOU CAN BE A MOBILE MILLION * ONLINE TRAINING BY CERTIFIED TRAINERS * FREE DIGITAL BUSINESS TRAINING TO REGISTER: SEND YOUR FULL NAME, OCCUPATION AND MOBILE NUMBER TO +2348148252536 OR EMAIL: lcgeventsgroup@gmail.com

Become a Certified Digital Marketing Expert

Starts: 16th Sep, 2019

Location: Suite B2, Glory Shopping Complex, Idimu-Ikotun Road, Lagos

Summary

Certificate in Digital Marketing Course Overview Digital/Internet Marketing combines the creative and technical aspects of the Internet with design, development, advertising, and marketing part of a business. It consists of search engine marketing, display advertising, email marketing, affiliate marketing, interactive advertising, viral marketing, social media advertising, mobile advertising, etc. Our certificate in Digital Marketing course has been specifically designed to take participants through the online marketing tools, assets, and techniques to help individuals and businesses improve their customer value proposition and achieve their marketing and business goals. This is a step-by-step Digital Marketing Training Course that actually works where you will get 90% practical and 10% theoretical training with 1 year after-training support, coaching, and mentorship from experts with both local and international experience (the Best in the Business). Benefits It improves your opportunities when hunting for Jobs. It provides you a viable platform to conveniently switch jobs and industries Digital marketers are highly valued in the industry You become highly skilled and competent for the digital era WHO NEEDS THIS COURSE Everyone working in a supervisory position Marketing Executives Managers Senior Management IT Managers Business owners Graduates Anyone looking to pursue a career in digital marketing Anyone responsible for developing and/or implementing a digital marketing strategy for their organization Certificate in Digital Marketing Training Outline This course has been designed to cover the following topics; Introduction to Digital Marketing Understanding Search Engines Optimization Search Engine Marketing Web Analytics Digital Display Advertising Email Marketing and Email Promotion Mobile Marketing Social Media Marketing Digital Marketing Campaign Strategy & Planning. Participants will also work on live campaigns to develop their skills. Call or Whatsapp +234 808 970 0958 VISIT: https://newconnect.com.ng/digital-marketing/

Online Marketing

Starts: 10th Oct, 2019

Location: 11, unity road, ikeja

Summary

Let’s Implement the Most Effective ONLINE MARKETING for your BRAND, BUSINESS & ORGANIZATION Online advertising and marketing campaigns are crucial to organizations that require effective promotional mix. At UMS DIGITAL, we help organizations sift through the dizzying array of options to design a comprehensive online marketing strategy. The bottom line is gaining new customers and to service existing customers. We understand the technologies that will help you target audiences and we can help you design and deploy online display ads, social media management/engagements and managing pay-per-click (PPC) campaigns Twitter Trending Social Media Management Email Marketing & Automation Onsite and Offsite SEO Implementation FB Paid Ad Marketing Google Adwords Blogs Syndication PR/Sponsor Stories Forums Paid Ads & Management Marketplaces Paid Ads PLUS MUCH MORE

DIGITAL LIFT 1.0

Starts: 27th Jul, 2019

Location: Glass House, Adjacent Mayfair Gardens Beside Enyo Filling Station,Lakowe. Ibeju Lekki

Summary

It is the gathering of digital professionals, business owners. it is dedicated to providing like-minded individuals ideas and opportunities to leverage digital marketing initiatives and solutions on how to position their businesses socially. The training includes case study presentations, breakout sessions, panel discussion and technical workshops focused on key strategies, technology and solutions for developing and reaching targeted sales goals. Participants will walk away from the training with tools and insights to map out their organization’s digital marketing efforts. Participants will learn how to build a strong digital platform that makes their brand compete globally and empower them with fast, organized workflows using top-of-the-line tools such as Search Engine Optimization, graphics design, content creation e.t.c Topics For Panel Discussion Social Media Management/Strategy: A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media platforms. It guides your actions and lets you know whether you're succeeding or failing. Every post, reply, like, and comment should serve a purpose Content Marketing and Digital Copy Writing: Content marketing will be used creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers. Copywriting gets a reader to take a specific action. Content marketing is blogs, podcasts, and email autoresponders. Copywriting is sales pages, ads, and direct mail. Mobile Marketing: Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Mobile is disrupting the way people engage with brands. Leadership: Partnering with the CEO, CIO and other executives to drive both disruptive and incremental change. Breakout Sessions - There are 4 breakout sessions planned for the training with discussion topics related to Social Media Management, Contents Creation, e.t.c and many more tailored to businesses and how they can leverage trending digital techs and solutions to positions their businesses for competitive global advantage. Question sessions will occur throughout, with case studies shared by participants. Panellists will be on hand to answer questions and help with your implementations and strategy efforts Who Should Attend Business Owners, Students, Corpers, Entrepreneurs, Digital professionals, Marketers, Support Staff, Administration, Corporate Head Office and much more interested personnel. Attendee Benefits Opportunity for networking with industry experts to share Digital Marketing experience, insights, latest trends and solutions for today's business. Have a one-one meeting with Digital media experts on conversions to move your business digital marketing efforts and strategies to the next level Access to industry related case studies from leaders and experts

LEARN TO BE A PROFESSIONAL DIGITAL MULTIMEDIA MARKETER

Starts: 24th Nov, 2019

Location: Ultramedia solution..11 unity road off toyin street ikeja

Summary

HOTTEST IN DEMAND!! This is the world's most sought after diploma - the Professional Diploma in Digital Media Marketing - INTENSIVE, PRACTICAL & LIVE TRAINING like you never get anywhere else! Be qualified to plan, manage and evaluate digital campaigns in social media, search engine, email, affiliate marketing and more, and learn to confidently integrate them with business, brand or organization’s wider marketing strategy - Search Engine Optimization - Pay Per Click Advertising - Digital Display Marketing - Social Media Marketing and Management - Email Marketing - Mobile Marketing - Web Analytics - Strategy and Planning - Youtube SEO BONUS (VERY CRUCUAL TO DIGITAL MEDIA MARKETING) - Introduction to Graphics Designs Photoshop - Introduction to practical web blogging

Mobile/Affiliate Marketing Imperatives Course

Starts: 19th Aug, 2019

Location: 20 Harvey Road, Sabo Yaba

Summary

This mobile/affiliate marketing imperatives will treat the following: The cardinal basis of mobile marketing Employing mobile and affiliate marketing Does and Don’ts game in affiliate and mobile marketing Concatenating mobile and affiliate marketing Scientific evaluation of resultant effect of mobile and affiliate marketing Sequencing the effect of mobile and affiliate marketing

Digital Marketng Course

Starts: 3rd Aug, 2019

Location: lagos

Summary

Life for marketers used to be more straight forward. Reaching customers was easier if you were able to create a compelling message based on identifying customer needs. Now, marketers are required to build immersive experiences that engage consumers and seamlessly integrate a whole new range of skills and capabilities. Digital Marketing is delivered by digital marketing experts and is designed to equip you with the most up-to-date tools and techniques to drive and deliver a digital marketing strategy that will reach, engage, inform & delight your customers. Who Should Attend? The practitioner interested in developing a focused Digital Strategy that can be used to inform and implement a Digital Marketing Plan for yourself, your company and/or client. The business owner/manager who wants to learn about how Digital Marketing can be used for their company and/or to be able to have an informed conversation with their website or marketing consultants. Anyone looking to earn a Digital Marketing qualification. Methodology of training Our training team pays careful attention to planning and designing effective instructional methods essential for the transfer of knowledge. It is the creative skill of our management trainers and consultants that reveal untapped skills of the delegates through: Group discussion Individual and syndicate activities Individual and group tasks Case studies Audio evaluation Action planning Presentations

Advanced Sales and Marketing Training for Winning New Business

Starts: 31st Jul, 2019

Location: No. 2, Oyefeso avenue (road between Consolidated Hallmark Insurance and FIDSON), off Ikorodu road, Obanikoro

Summary

By the end of this Advanced Sales and Marketing Training for Winning New Business programme, delegates should be able to: Overcome common sales objections/ challenges and close the sale Principles in marketing for winning new business Use questioning skills to understand expectations and gain customer commitment Use body language to build trust and rapport face-to-face or over the phone Coach and mentor sales team members to achieve improved sales Effectiveness Highlights Introduction of Sales and marketing? Difference between Sales and marketing Equipping our sales and marketing skills to be compliance with evolving Customer expectation Ten commandments of Selling Body language: How to read your prospect like a book Developing your active listening skills Seven-Step selling process Fundamentals of Digital marketing in winning new Business The power of Negotiation in winning new business Rudimentary of a Marketing plan.

Effective Marketing in a Recession Course

Starts: 29th Jul, 2019

Location: lagos

Summary

This course will expose all the nitty gritty of effective marking during recession.Details on request.

Profitable Pricing Strategies and Tactics

Starts: 22nd Jul, 2019

Location: 56A Bourdillon Road, Ikoyi

Summary

Although pricing is an easy-to-understand marketing mix element, changing prices can have an impact on the company, the products and portfolio. An uncoordinated pricing strategy or trial-and-error approach to pricing can reduce a firm’s bottom line. This course deals with managing and setting pricing strategies for business organizations. It provides an organization strategy to make them willing to incorporate major issues like Meaning and significance of pricing, Pricing objectives, Factors affecting pricing decisions, Basic methods of determining price, Pricing procedure, Pricing policies and strategies

Mastering the Crucial Roles in Senior Marketing Functions Course

Starts: 24th Jul, 2019

Location: lagos

Summary

This Mastering the Crucial Roles in Senior Marketing Functions Course will discuss the following: Outstandingly successful senior marketing executives anchor their success on: Continuously modernized skills to drive growth in a sustainable way Positioning the product/brand as timeless yet relevant Focusing on product quality but keeping an eye on cost effectiveness Offering customers choice Supporting the supply chain. In fact, having the dexterity, mental agility and the ability to balance competing priorities. The fundamental principles of great marketing at the senior levels: Building a marketing machine Leadership. Course Contents Day One Strategic Roles Building the marketing machine Corporate positioning Marketing strategy Product development Product positioning Brand strategy Pricing Public Relations Leadership. Day Two Commercial Roles Marketing communications for driving sales P and L responsibilities Marketing implementation Customer metrics Sales management Distribution. DAY Three E-Commerce Social media marketing Website design Processing orders Payment methods

Marketing for non Marketing Managers Course

Starts: 24th Jul, 2019

Location: lagos

Summary

Marketing for non Marketing Managers Course Day One The marketing concepts Scope and functions Competitive pressures changing the world The smart bomb strategic approach Definition of strategic planning Organizing the general planning framework The marketing planning process The benefits of planning Reasons to write a marketing plan The marketing plan format The marketing planning process Setting 'SMART' objectives and goals Linking the marketing strategy to the vision, mission and objectives of the company Key Elements of Market Research and Intelligence Difference between Market Research and Intelligence Product Lifecycle 4 Ps of the Marketing Mix SWOT Analysis Market Segmentation Strategies Social Media Marketing Principles Day Two Developing a Marketing Plan The 4 P’s Products Place Price Promotion SWOT Analysis Strengths Weaknesses Opportunities Threats A Simple Marketing Plan for Small Budgets Developing and Managing Brand Identity Elements of a brand: logo block, strapline, typefaces, typography, colours, tone of voice, photographic style, grids A-Z steps for building a brand: researching markets, finding a niche, putting your culture and identity into words, creating the brand manual, explaining the brand to different audiences, keeping your brand alive More complex branding decisions: naming families, positioning, extensions, multi-branding, repositioning Reproducing the brand: online, video, brochures, stationery, packaging, signage, promotional items, uniforms, vehicles The people aspects: finding champions to keep you on-brand, persuading customers to pledge loyalty to your brand, defending against internal and external threats Best practice branding case studies Day Three Planning segmentation, targeting and Positioning Basis for segmentation Benefits of segmentation The market segmentation process Criteria for B to B segmentation Effective positioning Steps in market segmentation, targeting, and positioning Networking The Roadblocks The Remedies The Responsibilities Preparation Strategies Communication Tips to Consider Social Media Marketing and Advertising A review of the current social media landscape The good, the bad, and the ugly: case studies and examples Choosing the right platform Being "SMART" about your social media planning Advertising opportunities on Facebook, LinkedIn, Twitter, Instagram and Pinterest A deeper look at each channel's ad formats, targeting methods and bidding options

Marketing, Sales and Revenue Growth Outsource Support Service Taster Event Free

Starts: 19th Jul, 2019

Location: lagos

Summary

We will help you exceed your Sales and Revenue Targets Smartly Largesse Marketing, Sales and Revenue Growth Outsource Support Service We source, Attract, Train and Retain Natural and Talented People with high potentials to deliver sales results. We identify new markets and deploy time tested and cutting-edge intervention to achieve seamless market penetration and market development We manage introduction of new products to mature markets and generate price sensitivity data for quick maximum brand awareness and brand acceptability. We handle effective brand communication and audience engagement activities which translate to high returns on investment averaging 1000%. We manage effective and efficient sales operation and direct sales (Inbound and Outbound) that guarantee increase territorial sales and revenue generation by an average of 100%. You will get more than you imagine Join us in the next Taster Event

Managerial Leadership in Sales and Marketing Course

Starts: 29th Jul, 2019

Location: Goal-Net Training Facility,Ikeja

Summary

This program is designed to transform sales managers into sales leaders, equipping participants with proven tools and methodologies for maximizing the potential of every person on their team. At the end of this Managerial Leadership in Sales and Marketing Course, participants learn how to: Motivate their team Create an environment for success Get the most out of individual and team temperaments and talent Manage performance Foster professional development among their staff. The course will be delivered with full supporting notes, using a variety of training methods, including formal presentations, informal discussion and group activities. Who should attend This 3 days intensive training programme is intended for Head of Sales and Marketing, managers, Commercial managers, Business Development Executives, Sales operations and team leaders and managers, Marketing Teams and Bid Support Teams and all those who carry responsibility for achieving or exceeding sales targets and would like their teams closing ratios to improve.

E mail marketing for Business Growth Training

Starts: 19th Jul, 2019

Location: lagos

Summary

This training is for businesses people, non-sales employees as well as sales and business development people to help the company take advantage of every business acquisition opportunities. E-mail Marketing is an ever-growing marketing approach. It is a low-cost way to generate new business enquiries and stay in touch with your existing clients with offers / promotions. This course offers an advanced and practical guide to getting the most from e-mail campaigns using the latest techniques and tools Learning Objectives At the end of the program, participant will be able to; Plan the e mail messaging schedules articulate how to write the content Design the email graphics and design Capture delivery and engagement results Articulate actions on the results and decide to follow up messages Course Content Introduction to Email Marketing The benefit of Email Marketing How to mine data base online and offline How to set up your own Email Marketing Account How to design your own newsletter Sending a Winning Newsletter Why People Will Open Your Newsletter How to get your marketing report How to analysis the report How to schedule your newsletter

Corporate Sustainability and Responsibility Course – Strategies for Sustainable Agriculture

Starts: 27th Aug, 2019

Location: NECCA House

Summary

Competition of export agricultural products has made it mandatory in most countries of the world to adopt Corporate Social Responsibility (CSR) in order to sustain their business. This includes food beverages and other agricultural products. Africa is not an exception as the world has now become a global community. Companies sourcing raw materials from the Continent of Africa like other parts of the world are required to meet international regulations and initiatives to remain in business and often times increase their market share. International programs such as the Sustainable Palm Oil initiative requires multinational companies (MNCs) to apply CSR programs globally. Many members of the CSR consortium for food and beverage companies, AIM-Progress, do business here in Africa. These are also large international brands like Unilever, Coca-Cola, McDonald‘s, Mars, Cargill, Carlsberg, Danone, Pepsico, Diageo, and SAB Miller. They have corporate codes of conduct that they expect all their operations to comply with, wherever they are located. Suppliers must also meet CSR standards for responsible sourcing including large and small agricultural producers. Therefore, irrespective of national legislations, organisations whether small or large are required to follow certain international guidelines. We therefore help both policy makers and the private sector understand CSR sustainability strategies and be able to apply them effectively. Top Benefits At the end of the three days Masterclass, participants will have the confidence and know-how to: Communicate effectively on CSR Sustainability Concepts in the sector Aware of global best practices Identify organizational risks and opportunities in the Agricultural sustainability scope Adhere to and exceed regulatory expectations through Sustainability and CSR excellence Practically apply CSR Sustainability concepts in stakeholder management, strategic implementation, operational level actions, and basic level reporting disclosures Comprehend CSR communication methodologies Be able to apply CSR Sustainability strategy as a competitive advantage in the marketplace - locally and internationally Be able to create Investor confidence through effective CSR Sustainability concepts Key Topics include CSR Sustainability Concepts Sustainability and CSR Trends and Legislation Stakeholder Engagement Sustainability Strategy Sustainability Reporting Green Marketing Who should attend? Sustainability is a rapidly expanding area of focus for all industries and sectors. This course is recommended for individuals with any experience level and across department functions who currently have some Sustainability and CSR responsibilities or may anticipate such responsibilities in the future. Ideal participants may have duties or roles in: CSR/Sustainability Governance and Risk Management Human Resources Marketing/Communications/PR Supply Chain/Logistics Health and Safety Environment Quality Operations Corporate Philanthropy/Foundations Key learning areas includes: Building organization‘s ability to create shared value for their stakeholders including host communities Integrating Sustainability / CSR best practices into key business areas, disseminating policy effectively, and embedding CSR within organisational culture Evolving organization‘s sustainability / CSR activities to align with global best practices Redefining environmental and social benefits within three distinct areas-Philanthropy, Operational Impact, and Shared Value Consolidating Sustainability / CSR efforts around organisational goals and objectives Integrating social responsibility metrics into general performance management systems Measuring social and business impact

FOODBEXT West Africa Food and NAFDAC Conference

Starts: 26th Sep, 2019

Location: Balmoral Event Centre, Federal Palace Hotel

Summary

This is the 8th edition of the exhibition and show for the West Africa food and beverage, products and services (FOODBEXT) organised by 151 Products Limited and is scheduled to take place at Balmoral Event Centre, Federal Palace Hotel, Lagos Nigeria from the 26th of September, 2019. It will comprise of both the large and small scale industries engaged in bakery, diaries, wines and spirits, food processing and packaging, manufacturing and distribution, marketers and investors. It will provide them with an opportunity to sell their products, increase the economy growth of the West Africa food and drinks industry and meet potential investors and buyers. Phone 01 293 2418

Top 10 Sales Secrets to Improve Sales Performance Course

Starts: 13th Mar, 2019

Location: Allied Educational Resources Office

Summary

The meaning of Soft Skills can sometimes be difficult to describe. It can be that unique attribute or characteristic that facilitates great communication. It can be the special way that you show confidence in a challenging situation. These and other events can become more easily managed with this great workshop. With our Ten Soft Skills You Need workshop your participants will begin to see how important it is to develop a core set of soft skills. By managing and looking at the way people interact and seeing things in a new light, your participants will improve on almost every aspect of their career.

Selling in a Difficult Environment Course

Starts: 11th Feb, 2019

Location: 5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony

Summary

How the salespersons’ mental agility can increase so as to perform at the very best How to bring high energy to bear for top performance How salespersons can identify their individual personal strengths and weaknesses and plan for self-development How to analyze the motivations and priorities of key buying influences How to Create Value - Revenue Growth Volume Pricing Margin. Course Contents Day One A Salesperson's Difficult Environment Customers are cutting back Decision makers are holding back on major purchases Challenging Stretches Taking Tremendous Effort Changes in the industry Downturns in the economy Unhealthy competition dynamics Sales targets unchanged or increasing Other external or even internal factors beyond salesperson's control. First Things First Remaining stubbornly constant about positive self motivation Being unemotionally clear about what the customers are saying Analyzing product or service "Job-to-do" in the new market environment Clarifying if the product stands for "Pain killer" or "Vitamin" in the new environment Prospecting for Business Market for Sales is never zero - if you don't sell others will Prioritize prospects Select targets Targeting Results Sales planning Agree performance standards Formulate control system Forecast sales Day Two Cross Sell and Up-selling Need sales Solution sales Selling add-on Rules for up-selling and cross selling Customer Retention Customer service Financial bonding Structural bonding Customisation bonding Winning Strategies Identify who is terminating Consider life time customer value Establish why customer terminates Re-contact lapsed customers Provide a reactivation offer The Negotiation Process Planning and Preparing for a Negotiation Negotiating Strategies and Tactics Negotiating Styles Analysis How to Set Negotiation Targets for Positive Outcome Types of Negotiating Powers and their Uses How to Give Concessions Without Losing Out One-on-One negotiating styles Group and multi-party negotiating techniques.

Marketing that Creates Results Course

Starts: 1st Apr, 2019

Location: 5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony

Summary

Marketing that Creates Results training will include the following: Day One Acquisition Marketing Customer acquisition process Acquisition campaign Digital channels acquisitions: search engine optimization pay per clique campaign content marketing email marketing social media. Day Two Retention Marketing Relevance of the Pareto principle Push vs Pull strategies Expandable vs Staple products Designing product for habit Customer experience management. Day Three Channels Marketing Evaluation of Channel Alternatives Wholesalers Distributors/Dealers Retailers Value-added resellers Achieving channel balance Traffic building in outlets Trade marketing success Channel financial relationships Money flows Pricing policy Discounts. Day Four Integrated Marketing Defining Integrated Marketing Strategic Branding Marketing tools Public vs Private Involvement vs Non-Involvement Advertising Public relations Activation. Day Five ROI on Marketing The language of basic accounts margins/profit loss cash flow liquidity Financial Cause-and-effect of Marketing Marketing Budget Contribution Analysis Make Your Sales More Profitable

Immersion to Sales Management Course

Starts: 9th Jul, 2019

Location: Windsor Training and Consulting Nigeria Office

Summary

Great product concepts are one thing, great product successes are another. The difference usually centers on sales. '' The magic may be the brand, but the carpet is the sales force. Your brand can’t fly without it’’. It, therefore, follows that for an enterprise to have an edge in today’s highly competitive marketplace requires experienced and effective sales leaders. Skills Development By participating in this workshop, you will learn strategies that will enable you to: Gain access and connect with your sales team Separate emotions from real business of selling Select, recruit, motivate and retain high flyers Run an effective sales review meeting and Draw an action plan Organizational Benefits Sales managers and trainers that participate in this workshop learn how to manage sales team to deliver balanced superlative results. The benefits to organization include improved hit- rate, customer satisfaction, sales force motivation and satisfaction. This will help to maximize sales productivity and aid forecasting and decision making Course Content The sales culture Managing the right things Recruiting and selecting the right people Taking Corrective action Proactive management skills Motivation Sales processes and running sales meetings Proactive action plans Target Audience This course is for every sales professionals, sales managers and sales trainers who wants to improve their sales productivity.

Certified Business Analyst Professional (CCBA/CBAP) Course (Weekend)

Starts: 16th Nov, 2019

Location: JK Michaels Consulting Office

Summary

Certified Business Analysis Professional (CBAP/CCBA) course addresses the fundamental principles of business analysis and the tools and techniques at the disposal of business analysts to help projects achieve their goals. It provides an understanding of the roles of the business analyst, skills and competencies used by the business analyst and demonstrates techniques to plan, manage, analyze, document and communicate requirements at all levels. This Comprehensive Certified Business Analysis Professional (CBAP/CCBA) Program is aligned with the industry standard Business Analysis Body of Knowledge® Guide (BABOK®), published by the worldwide International Institute of Business Analysis ® (IIBA®). This program also reflects best business analysis practices in the different business domains. Why Business Analysis Critical is in today’s World? Did you know that… Only 16.2% of IT projects complete on time and within budget, 52.7% of projects overrun their budget > 189%, 31.1% of projects were cancelled before they were completed. Over 56% of defects within a project occurs in identifying, analyzing, modeling, documenting, validating and verifying requirements, 90% of BA skills are acquired on the job What you’ll learn In the Certified Business Analysis Professional (CBAP/CCBA) Course Benefits of the CBAP and CCBA designations, what they can do for your organization, and how to demonstrate their value to current and future employers Career impact and short- and long-term benefits of attaining CBAP and CCBA certification Requirements for both certifications and how to make progress toward completing them, regardless of your current status Useful tools for documenting applicable experience and education Numerous insider tips for succeeding in the application process How the exams are constructed, what they cover, and important exam practices to keep in mind Increase your comfort in the exam environment through drills and practice exams Underlying structure of the BABOK® Guide and tips for remembering it Develop a practical plan for exam preparation that is customized to your needs Benefits of Attending the Certified Business Analysis Professional (CBAP/CCBA) Competence in the principles and practices of business analysis. Participation in a recognized professional group. Recognition of professional competence by professional peers and management. Advanced career potential due to recognition as a professional business analysis practitioner. Personal satisfaction of accomplishing a milestone in their BA careers. Certification can improve overall performance, remove uncertainty and widen market opportunities. The process of achieving and maintaining certification helps ensure you are continually improving and refining your activities. Potentially higher income for being formally recognized as an experienced BA professional. For more details, view this recent salary survey. Recognizes individuals who have invested in their BA careers and encourages them to keep doing so. Benefits of Certified Business Analysis Professional to Organization Provides professional development, advancement and recognition opportunities for staff. Demonstrates to customers, competitors, suppliers, staff and investors that you use industry-standard business analysis practices. Demonstrates to your stakeholders that your business is run effectively. The regular assessment process will improve staff responsibility, commitment and motivation. Establishment and implementation of business analysis practices as outlined in A Guide to the Business Analysis Body of Knowledge® (BABOK®) Guide by individuals recognized as being knowledgeable and skilled. More reliable, higher quality results produced with increased efficiency and consistency by BA professionals who use industry standard BA techniques. Identification of professional business analysts to clients and business partners. Demonstrated commitment to the field of business analysis, increasingly recognized as a vital component of any successful project contact us now on 01 293 3181

Certified Business Analyst Professional (CCBA/CBAP) Course (Weekend)

Starts: 16th Nov, 2019

Location: JK Michaels Consulting Office

Summary

Certified Business Analysis Professional (CBAP/CCBA) course addresses the fundamental principles of business analysis and the tools and techniques at the disposal of business analysts to help projects achieve their goals. It provides an understanding of the roles of the business analyst, skills and competencies used by the business analyst and demonstrates techniques to plan, manage, analyze, document and communicate requirements at all levels. This Comprehensive Certified Business Analysis Professional (CBAP/CCBA) Program is aligned with the industry standard Business Analysis Body of Knowledge® Guide (BABOK®), published by the worldwide International Institute of Business Analysis ® (IIBA®). This program also reflects best business analysis practices in the different business domains. Why Business Analysis Critical is in today’s World? Did you know that… Only 16.2% of IT projects complete on time and within budget, 52.7% of projects overrun their budget > 189%, 31.1% of projects were cancelled before they were completed. Over 56% of defects within a project occurs in identifying, analyzing, modeling, documenting, validating and verifying requirements, 90% of BA skills are acquired on the job What you’ll learn In the Certified Business Analysis Professional (CBAP/CCBA) Course Benefits of the CBAP and CCBA designations, what they can do for your organization, and how to demonstrate their value to current and future employers Career impact and short- and long-term benefits of attaining CBAP and CCBA certification Requirements for both certifications and how to make progress toward completing them, regardless of your current status Useful tools for documenting applicable experience and education Numerous insider tips for succeeding in the application process How the exams are constructed, what they cover, and important exam practices to keep in mind Increase your comfort in the exam environment through drills and practice exams Underlying structure of the BABOK® Guide and tips for remembering it Develop a practical plan for exam preparation that is customized to your needs Benefits of Attending the Certified Business Analysis Professional (CBAP/CCBA) Competence in the principles and practices of business analysis. Participation in a recognized professional group. Recognition of professional competence by professional peers and management. Advanced career potential due to recognition as a professional business analysis practitioner. Personal satisfaction of accomplishing a milestone in their BA careers. Certification can improve overall performance, remove uncertainty and widen market opportunities. The process of achieving and maintaining certification helps ensure you are continually improving and refining your activities. Potentially higher income for being formally recognized as an experienced BA professional. For more details, view this recent salary survey. Recognizes individuals who have invested in their BA careers and encourages them to keep doing so. Benefits of Certified Business Analysis Professional to Organization Provides professional development, advancement and recognition opportunities for staff. Demonstrates to customers, competitors, suppliers, staff and investors that you use industry-standard business analysis practices. Demonstrates to your stakeholders that your business is run effectively. The regular assessment process will improve staff responsibility, commitment and motivation. Establishment and implementation of business analysis practices as outlined in A Guide to the Business Analysis Body of Knowledge® (BABOK®) Guide by individuals recognized as being knowledgeable and skilled. More reliable, higher quality results produced with increased efficiency and consistency by BA professionals who use industry standard BA techniques. Identification of professional business analysts to clients and business partners. Demonstrated commitment to the field of business analysis, increasingly recognized as a vital component of any successful project

Building Multi-Level Marketing Course

Starts: 18th Feb, 2019

Location: 45 Lagos street, 5th floor, Egbute Metta

Summary

If others are building a Multi-level Marketing Business Online, that means you can too. They obviously have a method or a system to get their business and products in front of as many people as possible.If others are successful with their online Multi-Level marketing business. It Is a marketing strategy for the sale of products or services where the revenue of the MLM Company is derived from a non-salaried workforce selling the company's products/services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system.

Asset Summit

Starts: 27th Jul, 2019

Location: Eko Hotels and Suites

Summary

Asset summit is designed to give you the technical and strategic know-how to gain a competitive advantage in today’s market. The speakers are carefully selected to evaluate trends and to provide case study analysis and solutions. Delegates will be able to identify the technologies, standards, applications and methodologies required to cut costs and increase efficiency.